Connecticut Gov. Ned Lamont on Tuesday announced the launch of a brand new state-sponsored training marketing campaign designed “to advertise accountable hashish use by adults.”
The state legalized leisure marijuana use for adults final yr when Lamont signed a bill into law. Adults aged 21 and older can now legally possess small quantities of marijuana, and Connecticut officers have mentioned that authorized weed gross sales might begin by the top of this yr.
Within the meantime, the state needs would-be clients to know the ropes earlier than getting into an period of legalization.
Lamont’s workplace mentioned on Tuesday that the training marketing campaign “incorporates a group of supplies that cowl tips on how to safely retailer and get rid of hashish and hashish waste, and what to do in case somebody, comparable to a toddler or pet, accidently ingests hashish.”
The supplies embody “movies, brochures, flyers, and social media graphics,” the governor’s workplace mentioned, and they’re “accessible for anybody to make use of and could be downloaded without spending a dime on the state’s adult-use hashish web site at ct.gov/hashish.”
“Defending public well being and security consists of offering folks with the instruments and data to make knowledgeable selections to maintain their households secure,” Lamont, a Democrat, said in a press launch asserting the marketing campaign. “We’re working to teach the general public concerning the steps they will take to guard themselves and their households from unintentional ingestion and over-consumption. We encourage adults who select to make use of these merchandise to take action responsibly.”
The marketing campaign is just like efforts undertaken by different states which have legalized hashish for adults. In New York, which additionally legalized weed final yr and is presently making ready for the launch of its personal regulated marijuana market, subway commercials and billboards went up within the spring as a part of the state’s “Cannabis Conversations” campaign.
Much like this system launched Tuesday in neighboring Connecticut, New York Gov. Kathy Hochul’s workplace mentioned the PSA marketing campaign would “inform the general public on the state’s Hashish Legislation, together with who can devour, the place to devour, and tips on how to devour safely,” and “present dad and mom and caregivers with instruments to guard youth, remind New Yorkers of the dangers of driving whereas impaired by hashish, and different messages to assist preserve New Yorkers secure and wholesome as the brand new trade develops.”
“With the ‘Hashish Conversations’ marketing campaign, we’re following by on our dedication to supply New Yorkers with the knowledge they should safely navigate the brand new Hashish Legislation,” Hochul mentioned in a press release on the time. “Training is the very best instrument to maintain New Yorkers wholesome as we proceed to ramp up this secure, inclusive, and equitable trade.”
Lamont’s workplace mentioned the supplies for Connecticut’s training marketing campaign “had been created by the Connecticut Division of Client Safety in collaboration with the Connecticut Division of Public Well being and the Connecticut Division of Psychological Well being and Habit Companies,” and “are inspired for use by hashish and non-cannabis enterprise homeowners, medical services, group well being organizations, and others who wish to assist promote secure and accountable hashish practices of their communities.”
Tuesday’s launch of the marketing campaign can also be apparently solely step one.
Lamont’s workplace says that “the Division of Client Safety plans on including extra content material to the marketing campaign that concern different well being and security subjects associated to hashish, together with accountable use, the place consumption is permitted, and tips on how to learn and perceive hashish product labels,” and that within the fall, “the Division of Psychological Well being and Habit Companies will launch a multimedia marketing campaign to teach the general public about state legal guidelines associated to hashish.”