Tommy Chong and Cheech Marin of the long-lasting comedy duo Cheech and Chong introduced their firm’s entrance into the New Mexico hashish market with a statewide partnership. In line with a Sept. 14 press launch, Dreamz Dispensary is partnering with Cheech and Chong’s Cannabis Co. to enter the New Mexico market.
The duo celebrated the partnership in a brand new state market, whereas remembering what’s most necessary to most customers. “Our partnership with Dreamz is all about making of us’ lives higher by hashish,” mentioned Chong. “New Mexico deserves the perfect, and that’s what we’re right here to supply.”
Cheech agreed, as each just lately toured dispensaries within the state in current months to get a better look. “Along with Dreamz Dispensary, we’re weaving our story into the material of New Mexico,” mentioned Marin. “This partnership is about embracing and celebrating native tradition.”
Dreamz Dispensary places span the complete size of the state, and you will discover them utilizing the corporate’s dispensary locator. It’s one other strategic transfer by the rapidly-growing firm that’s working in a number of states.
“The Dreamz Partnership with Cheech and Chong brings two powerhouses collectively,” Dreamz Dispensary CEO John Fisher advised Excessive Instances. “This collaboration will permit Dreamz Dispensaries to ship the best high quality hashish merchandise to the state of New Mexico with probably the most iconic title in hashish tradition. Collectively we’re creating a novel and memorable expertise for all hashish lovers, making certain that each go to to Dream Dispensary is an unforgettable journey into the world of Cheech and Chong.”
The corporate previously referred to as Eighth Icon Holdings rebranded as Cheech and Chong’s Hashish Co. in 2021. A part of the plan was to develop higher and stronger merchandise. Bringing in Dreamz Dispensary will put it into the fingers of extra customers. The duo has been within the recreation loads longer than most, firm representatives remind us.
“Whereas some movie star manufacturers simply stick their label on merchandise and name it a day, we’re all about true partnerships,” mentioned Brooke Mangum, CMO of Cheech and Chong’s Hashish Co. “Our aim is easy: empower excellent cultivators and retailers with the digital and social credibility they should stand out in opposition to opponents and succeed.”
The state’s hashish business is off to a blazing scorching begin: Grownup-use hashish gross sales in New Mexico totaled greater than $300 million within the first yr of regulated gross sales, New Mexico Governor Michelle Lujan Grisham introduced final April 3.
Lujan Grisham signed the Hashish Regulation Act into legislation two years in the past in April 2021, legalizing using hashish for adults and making a framework for regulated gross sales. Then one yr later, in April 2022, licensed gross sales of adult-use hashish started at retail places throughout the state.
As of final April, New Mexico regulators have issued round 2,000 hashish licenses throughout New Mexico, together with 633 hashish retailers, 351 producers, 415 micro producers, and 507 producers, the governor’s workplace reported.
Cheech and Chong’s Hashish Co. is a Household-Run Enterprise
Cheech and Chong Hashish Co. is a family-run business, with quite a few manufacturers and product traces. The manufacturers embody Cheech & Chong’s, Cheech’s Stash, Tommy Chong’s Hashish, and their supply service Cheech & Chong’s Takeout, that includes THC and CBD merchandise delivered to your door.
That features flower traces like Lowrider, Yesca, Ahhberry, and Love Machine. On the web site, you possibly can learn in regards to the terpene profiles. Love Machine, as an example, is loaded with myrcene and ocimene, whereas Ahhberry is loaded with terpinolene and linalool.
Cosmic, Cheech and Chong Hashish Co.’s focus line, options sugar, badder, diamonds, sauce, and disposable carts.
The corporate additionally operates with many partnerships. Final July, Excessive Instances reviewed the Cheech & Chong Mambo Herb Stick from XVape. Additionally they partnered with Z2 Comics to launch their very own comedian e-book line. Cheech and Chong’s Chronicles: A Temporary Historical past of Weed was launched in a comfortable and hardcover editions in finer comedian outlets and bookstores on April 20, 2022.
Chong has appeared in Excessive Instances quite a few instances, most just lately in 2021, and also you map their progress as artists all through outdated interviews, when their fame first exploded. (You possibly can learn this scintillating interview of each comedians with former editor Ed Dwyer from the August, 1980 situation of Excessive Instances journal, as an example, or Chong’s vivid 2020 account of Operation Pipe Goals and unjust jail time with the actual Wolf of Wall Avenue, Jordan Belafonte.)
Cheech and Chong’s Hashish Co. and Dreamz Dispensary’s partnership marks a brand new shift into the state of New Mexico, which holds excessive potential for financial rewards as its business unfolds.